Significance

Nothing in life is insignificant.

This notion is fundamental to creative work, and a pathway to empathy, through which meaningful creative work is created.

From this point of view, all creative work is inherently valuable regardless of how it is received by the wider audience. It is an avenue for growth, confidence and over time, a design vocabulary of production and ideation.

Likewise (often hidden) design details matter the most. Be they aesthetic, production or structural, the smallest of details contribute in ways we rarely perceive. After all that is what the best design does — It hides in plain sight, enabling our day-to-day lives.